With COVID affecting the self-service laundry business, many store owners have decided now is the time to expand into wash, dry and fold (WDF) services. However, there are many things to consider before getting started, including staffing, pricing, tracking, marketing, finishing and more. This webinar will provide you the basics to get started on the right track. You will hear from three store owners experienced in WDF, who will share details of their operations so that you can learn the different ways to add this service to your laundromat.

Panelists:
– Cary Lipman, president, CL Consulting Co.
– Paul Pettefer, owner, Laundry World, and member of CLA Board
– Stacey Runfola, owner, Laundry Stop

The cost to attend this program is $25 for members and $35 for non members. Each person who registers will receive a recording of the program.

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Speaker Bios:

Cary Lipman
Cary designed and built his first 2,200 sq. ft. laundromat in Bloomfield, N.J. in 1984. By the end of 1987, he had built and was operating three stores offering his innovative “first class” wash & fold service. In 1996, after successfully selling his three coin laundromats, Cary relocated to Atlanta, where he purchased and refurbished two existing coin laundries and built two brand new stores.

Over the course of several years, Cary was a multi-store owner, operating four vended laundries until he sold three of his stores and continued operating Splish Splash in Marietta, Ga. for seventeen years.

Cary is currently a member of the Coin Laundry Association and a senior business consultant having written fifteen articles for PlanetLaundry Magazine under “Laundry 101.” He assists established laundromat owners in building and staffing wash-dry-fold profit centers and also consults with new investors in all phases of start-up coin laundry operations.

Paul Pettefer
Paul was in commercial banking when he purchased his first 2 stores in 2004. Since then, he’s purchased 2 more stores, built a small route business and started a small regional commercial laundry equipment repair business. All of Paul’s 4 coin laundry stores do a robust WDF and commercial WDF business. Paul says his key learnings in the coin laundry industry are all about how to get the most from your stores via remodeling, repowering with equipment, tweaking the equipment and layout, and building a positive team to take care of your customers and your WDF business. Paul is a multi-preneur, having also started Christian ministry adventures, and is now headlong into launching a new Craft Barbecue Joint, @PaulsRibShack because he loves to make friends and share stuff he is good at! So if you pass through his town, the @BishopofBBQ would love for you to stop by and #GetOntheRibList!

Stacey Runfola
Stacey became a student of the laundry industry in 2016 when she encountered an ad for a mat for sale while researching businesses. Two years later, she closed on her first pair of stores, and she hasn’t looked back. She has since purchased a third location, and also added pickup and delivery service to her offerings.

Previous to this industry, Stacey was the general manager for a regional chain of specialty retail stores, and also a professional dance teacher. Her background in education, customer service, operations, and employee management mesh well in her new chosen field.

When she is not working on her business, you’ll likely find her either outdoors or volunteering her efforts to causes she holds dear.