CleanCloud. a champion of the industry, has teamed up with the CLA, the laundry association, to take its support to a new level. The company is part of a year-long sponsorship initiative that will have benefits for the entire industry.
Launched in 2023, CLA’s Strategic Corporate Ally program aims to strengthen services for association members and ensure a growing and prosperous industry at large. CleanCloud is the newest company to commit as a Premier sponsor for 2026.
“We’re thrilled to welcome CleanCloud to our Strategic Corporate Allies program,” said Brian Wallace, CLA President and CEO. “The commitment by these generous and visionary companies will enhance the vital work of our association and allow us to work together in a more strategic way toward shared goals.”
“The CLA does incredible work for our industry, and we are thrilled to deepen this partnership,” said John Buni, CEO and Co-Founder of CleanCloud. “By aligning our resources with their mission, we can ensure every laundry operator has the backing they need to succeed.”
CLA’s Wallace shared the driving force behind this program in its fourth year.
“As our industry experiences unprecedented change, it’s important for CLA to evolve as well,” he said. “The Strategic Corporate Ally program will enable us to even better support our members as they navigate uncertain waters.”
This support includes educational resources, networking opportunities and business services as well as critical advocacy work. For example, when the pandemic hit, CLA immediately pushed for laundromats to be deemed essential businesses, ensuring their doors could stay open.
The industry also benefits from CLA’s LaundryCares Foundation. Among other efforts, LaundryCares has equipped hundreds of laundromats across the country with library corners. These spaces provide a valuable service to customers—particularly in areas with low literacy rates and little access to books—and they boost the image of member businesses.
The Strategic Corporate Ally program not only funnels more resources into these efforts, but it also streamlines companies’ support of CLA into cohesive annual commitments.
“We are especially proud that this partnership supports the LaundryCares Foundation,” said John Buni. “Laundromats are the heart of their neighborhoods, and initiatives like the literacy program turn them into true community hubs. It’s an honor to help expand that impact.”
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