Our Magazine brand retool
Exciting news happening at CLA as the new year turns and we’re excited to announce a new publication to serve laundromat industry professionals is on the way. So long PlanetLaundry and hello to Full Cycle Magazine.
First, let’s leaf through our back pages. CLA first brought its official voice to the presses in October of 1990. After having served the industry for 30 years at that point, the association’s Board of Directors felt strongly that CLA needed to elevate the publication game and create its own authoritative magazine of record for the industry. The JOURNAL of Coin Laundry & Drycleaning was born and began educating a new era of laundromat operators and sharing news of the businesses’ growth far and wide. Zooming ahead to 2010, the mouthful that was The JOURNAL had put in its 20 years and it was time to shake things up yielding a rebrand to PlanetLaundry Magazine. The publication launched its digital resources while continuing to put a glossy but informative magazine in the mailboxes of thousands of laundromat owners — with even more finding their inboxes full of the latest information about a rapidly changing landscape of laundry.
Think of the move to Full Cycle as our version of a laundromat retool: while we are proud of the product we deliver each month, the publishing world has changed and our audience along with it.
Coming off of the association’s rebrand last year, which not only included a new look and rededicated mission to be the preeminent resource for laundry professionals – it again feels like the right time for change.
Think of the move to Full Cycle as our version of a laundromat retool: while we are proud of the product we deliver each month, the publishing world has changed and our audience along with it. Just like a legacy laundromat with a top location and loyal customers but some aging equipment on the floor, it’s time to update and upgrade with the latest technology and an aim to elevate the reader’s experience. “If you’re not pushing ahead, you’re falling behind,” as many a wise laundromat owner has told me over the years.
Simply stated: Your business isn’t standing still and neither are we.
Tomorrow’s content strategy must include robust multichannel offerings that deliver deep value to readers, viewers, and listeners. They seek meaningful content, real connections, and transparency from the sources they trust.
Your Business isn’t standing still, neither are we
Full Cycle is designed to reflect the professionalism and progress of today’s laundry operator. The new name signals our intent: to thoughtfully examine — and elevate — every facet of the self-service laundry business. We’ll be able to go deeper — delivering richer stories, sharper insights, and smarter analysis. Each issue will be curated to help you lead, adapt, and thrive in a changing marketplace.
I want to thank all who have contributed mightily to our publication over the past 35 years – readers, columnists and contributors, advertisers – and some remarkable and dedicated staff members who’ve worked so hard to bring you the very best insights and information.
We’re raising the bar in design, in depth, and in value. With Full Cycle, CLA is again pushing ahead to bring the industry the resources and publication it needs to succeed. Feels like we’ve come full circle once again – see you for the grand re-opening in 2026.
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