Standard Change-Makers Steps Up Its Support of Industry
Company joins the small group of CLA’s Elite Strategic Corporate Allies
INDIANAPOLIS, IND. — May 9, 2025 — Standard Change-Makers, a longtime champion of the industry, has teamed up with the CLA (formerly the Coin Laundry Association) to take its support to a new level. The company is part of a year-long sponsorship initiative that will have benefits for the entire industry.
Launched in 2023, CLA’s Strategic Corporate Ally program aims to strengthen services for association members and ensure a growing and prosperous industry at large. Standard Change-Makers is one of five companies to commit as an Elite sponsor, the highest level of the program.
“We’re thrilled to welcome Standard Change-Makers to our Elite Strategic Corporate Allies,” said Brian Wallace, CLA President and CEO. “The commitment by these generous and visionary companies will enhance the vital work of our association and allow us to work together in a more strategic way toward shared goals.”
“Standard Change-Makers has been a long-term supporter of the coin laundry industry going back to the inception of the CLA. The opportunity to take our support of the industry to this next level is both humbling and exciting at the same time. We look forward to this next chapter with the CLA with great optimism and hope that the industry as a whole continues to flourish with the tremendous support given by both the CLA and our peers in the Strategic Corporate Ally program,” said Rob Unterborn, President/CEO.
CLA’s Wallace stressed the importance of the program.
“As our industry experiences unprecedented change, it’s important for CLA to evolve as well,” he said. “The Strategic Corporate Ally program will enable us to even better support our members as they navigate uncertain waters.”
This support includes educational resources, networking opportunities and business services as well as critical advocacy work. For example, when the pandemic hit, CLA immediately pushed for laundromats to be deemed essential businesses, ensuring their doors could stay open.
The industry also benefits from CLA’s LaundryCares Foundation. Among other efforts, LaundryCares has equipped hundreds of laundromats across the country with library corners. These spaces provide a valuable service to customers—particularly in areas with low literacy rates and little access to books—and they boost the image of member businesses.
The Strategic Corporate Ally program not only funnels more resources into these efforts, but it also streamlines companies’ support of CLA into cohesive annual commitments.
About Standard Change-Makers
Since 1955, Standard Change-Makers has specialized in the design and manufacturing of currency change machines, pay stations, and self-service kiosks. With decades of experience serving the commercial laundry industry, the company has driven innovations in change machine technology that are now widely adopted as industry standards. As coin usage remains a critical component of payment systems in laundromats and laundry facilities, Standard Change-Makers is dedicated to supporting and advancing cash and coin-based solutions. The company continues to engineer secure, reliable, and long-lasting equipment—backed by comprehensive service and technical support for the full viable life of each machine. Learn more at standardchange.com.
About the Coin Laundry Association
CLA (formerly the Coin Laundry Association) is the largest trade association and most powerful voice for the self-service laundry industry. CLA’s 1,500+ members include laundry owners, equipment distributors, service providers and manufacturers across the U.S. and beyond. They count on the association for advocacy, education, networking and support services to build more successful businesses and ensure a growing and prosperous industry. CLA’s reach also extends into underserved communities through its LaundryCares Foundation. Working through laundromat owners, LaundryCares provides library corners, free laundry days and other resources for customers who often lack access to basic services. Learn more at laundryassociation.org and laundrycares.org.
# # #