Call for Proposals
Nearly 300 laundry professionals have gathered in Nashville annually to learn best practices for leveling up their wash-dry-fold, pick-up & delivery and commercial laundry services. CLA is heading back to Nashville for the fourth time for our largest event of the year, and we want your help in delivering unique and quality content.
Our Audience
→ Laundromat owners or dry cleaners who currently offer WDF, PUD and/or commercial laundry and are looking to grow that area of the business.
→ Current or prospective owners who want to start doing WDF, PUD and/or commercial laundry.
→ Managers who oversee the WDF/PUD services and want to learn ways to improve and streamline the business.
→ Non-laundromat owners offering laundry delivery service (gig laundry people).
→ Industry leaders from companies that support and contribute to the growth of the store owner’s business.
Topic Areas & Content Focus
Content should be focused on growing and expanding an existing business rather than getting started (200 level content vs. 101 basics). As you plan your proposed session, keep in mind who would benefit most from the information.
Session Formats
Session formats for this event should provide a variety of content, materials and methods that match varying learning styles. The content must be educational in nature and not a sales presentation. There must be no mention of specific products or brands in the content.
Presentations
45-60 minutes, up to 2 content leaders
A formal presentation focused on one topic with specific takeaways.
Panel Discussion
45-60 minutes, one facilitator and up to 3 panelists
A discussion with one moderator and up to three panelists presenting perspectives around a specific topic.
Interactive Session
45-60 minutes
A highly interactive presentation given by 1 or 2 content leaders.
Selection Criteria
The WDF Task Force, made up of board members and volunteers along with input from CLA staff, will review and select sessions for the WDF Workshop 2025 based on the following criteria:
- Ability to inspire action or provide innovative solutions
- Originality
- Overall quality of content
- Format
- Relevance
Rules of Engagement
Electronic Submission Required: All proposals must be submitted electronically and include all required information. Upon submitting a proposal, you will receive confirmation.
One Session Limit: CLA seeks to ensure diversity of thought, and each person will be limited to presenting or co-presenting one session only.
Primary Point of Contact: The primary point of contact (POC) is the person submitting the proposal. CLA will communicate with the POC for all communications including notifications and deadlines.
CLA Membership Required: All proposed presenters/panelists must be listed and current members of CLA. Proposed presenters will be reviewed by the WDF Task Force prior to acceptance.
All accepted presenters must register. Each presenter/panelist will register online by the required deadline at a reduced rate of $400 and be responsible for all individual travel costs.
All accepted speakers must adhere to published deadlines. If accepted, speakers must be committed and responsive to working with CLA to deliver exceptional service by adhering to deadlines, including submitting program materials for review/approval and inclusion in the conference app and website.
Clear Language Required: Session and workshop proposals require clear and concise titles and descriptions. CLA retains the right to modify titles and descriptions during copy editing for marketing purposes.
No Commercial Bias: Content perceived by attendees as commercially biased is unacceptable. Any submission that is not educational in nature, neutral, unbiased and free of commercial motive/intent will not be accepted.
All accepted presenters must agree to allow their presentation to be recorded and shared. CLA records all presentations to be shared with attendees after the event.
Timeline
SUBMISSION FORM
Questions?
If you have questions, please reach out to Danielle Bauer, executive vice president, at [email protected].