Marketing tools
Marketing tools for your business
Your business is unique. Why shouldn’t your marketing be? CLA offers marketing tools for members to help promote your coin laundry businesses. Take advantage of these marketing services to reach more customers and expand your business.
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Promote Your Business Online
“AMP” up your laundromat’s digital marketing! The Coin Laundry Association is collaborating with American Marketing & Publishing, LLC (AMP) to bring store owners a new opportunity to dominate your local market online with online business listings management, websites, Google Street View Trusted photos, reputation management, and more.
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Direct Mail Marketing
Use our pre-designed templates and customize with your business information to send direct mail to current and potential customers. Just plug your information into any of our products, select the area and demographics you’d like to target and DIY Direct will take care of the rest.
Potential customers are waiting to hear from you! There’s zero guesswork when you take advantage of DIY Direct and our direct mail marketing solution.
You’ll have everything you need for a direct mail campaign, from start to finish. Simply create an account on DIY Direct’s site, choose the product that meets your needs, personalize it, select a targeted mailing list based on demographics and have that product mailed to the list, all from the same website. It’s really that easy!
To help reach your customers with high-impact marketing that’s simple to create and easy on your budget, we’ve enhanced DIY Direct to include a newly designed and easy-to-use interface with updated templates that showcase fresh, new designs and bigger postcards for maximum impact.
The templates are fully customizable so you can create the exact message you want to share with potential customers. But don’t stop at sending postcards. Get creative with your marketing by using any of the other products available including:
- personalized brochures
- business cards
- door hangers
- posters
- table tents
- and more…
Frequently Asked Questions
What will my postcards look like?
Postcards are created using professional templates. Specific fields are open for modification, such as address, hours and some body copy. Depending on how much or how little you modify, you may see more or less white space on the cards/brochures. Some postcards also allow you to upload photos of your store.
How are the mailing lists verified?
The source of our mailing lists is a service called Acculeads. Consumer data is ideal for marketers who want to reach consumers at their home address. Supported by Equifax, an industry-recognized consumer data provider, this database is compiled from a variety of public records and self-reported data sources that include county recorder data, credit card transactions, telephone directories and survey data. Records are updated every 6 weeks.
How often do renters move? How do I ensure that my mail gets delivered to this market?
According to the U.S. Census Bureau, in 2007 nearly one-third (33%) of all people living in renter-occupied housing units lived elsewhere a year earlier. The moving rate for people living in owner-occupied housing units was 7 percent. To help you saturate a specific market, all purchased lists have “or current occupant” under the recipients’ name. This way, if the contact moved, the mail will be delivered to the current resident/business owner.
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Free Listing in Laundromat Directory
FindALaundry is a members-only laundry network hosted by the Coin Laundry Association and is the highest rated laundromat directory on Google.
We built Findalaundry to provide our members with an exclusive avenue for being found online by laundry customers searching for a laundry near them.The national FindALaundry directory draws more than 65,000 laundromat customers visit per month.**
**Based on CLA data.
Get Listed in the National Laundry Directory
If you have your own website, or just want your store to be added to the directory (even if you don’t have a website), simply contact us and we’ll help you get your laundromats listed.
You must be a CLA member to be listed on FindaLaundry.