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DTSTART;TZID=America/Chicago:20201105T140000
DTEND;TZID=America/Chicago:20201105T150000
DTSTAMP:20260621T074434
CREATED:20201005T201847Z
LAST-MODIFIED:20201005T201847Z
UID:10000887-1604584800-1604588400@laundryassociation.org
SUMMARY:Amp'ing Up Your Marketing for the New Year
DESCRIPTION:In an ever changing online ecosystem\, what can you do to help your business stand out to consumers when they are ready to make a decision of where to do their laundry? How can you be sure that your business is the obvious choice when new and repeat customers are searching online platforms such as Google\, Yelp\, or Facebook?  What is the best way to share news and announcements to your customers in these ever changing and unusual times?  During this webinar\, we will discuss simple and effective strategies that laundry owners can implement to be successful in local digital marketing for their business in 2021.\n\nPanelists: \n– Ashley Fawkes\, Director of OPTIMA™ Services\, AM&P\n[button link=”https://register.gotowebinar.com/register/2140232778798714639″ type=”big” newwindow=”yes”] REGISTER HERE[/button] \nPanelist Bios:\n\nAshley Fawkes has spent more than a decade working closely with the owners of independent\, family owned businesses and with the marketing teams of multi-location enterprises on their local online presence. As the Director of OPTIMA™ Services at American Marketing & Publishing\, Ashley oversees a team of 30 account managers who advise nearly 12\,000 independent businesses clients on their online listings presence\, star rating and reviews\, and imagery. The digital agency she leads has been designated a Grow with Google High Impact Contributor and has the distinction of being recognized as a Google Featured Partner for GMB\, one of only 71 such companies world-wide.\n\nAway from work\, Ashley is the proud and busy mother of two great kids and the wife of a municipal police officer. She’s also a well-read writer on the topic of work life balance in a fulfilling and chaotic world. She is a summa cum laude graduate of Augustana College.\n\nAshley is a regular from the stage/podium presenter to internal AMP personnel\, ranging in group size from 15 to 300 attendees. She’s also been an occasional speaker the Northern Illinois University College of Business marketing department\, addressing 300 and 400 level classes and student groups as a guest lecturer.
URL:https://laundryassociation.org/cla-event/amping-up-your-marketing-for-the-new-year/
LOCATION:GoToWebinar\, IL\, United States
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://laundryassociation.org/wp-content/uploads/2020/09/Amp-Up-Your-Marketing_events-calendar-1.jpg
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DTSTART;TZID=America/Chicago:20201110T110000
DTEND;TZID=America/Chicago:20201110T120000
DTSTAMP:20260621T074434
CREATED:20200514T191807Z
LAST-MODIFIED:20200514T191807Z
UID:10000840-1605006000-1605009600@laundryassociation.org
SUMMARY:For New Investors: Getting Into the Laundry Business
DESCRIPTION:Are you wondering what it takes to run a laundry-based business? This free webinar covers the basics of laundry investment and management. We take the guesswork out of the laundromat investment process and provide you with an overview of what’s needed to open a self-service laundry. If you’re new to the industry or looking for a refresher\, we invite you to join us! This event runs at 12 PM ET/ 11 AM CT and lasts 1 hour.\n\n[button link=”https://register.gotowebinar.com/rt/586448023126901776″ type=”big”] Register Now[/button]
URL:https://laundryassociation.org/cla-event/for-new-investors-getting-into-the-laundry-business-7/
LOCATION:GoToWebinar\, IL\, United States
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://laundryassociation.org/wp-content/uploads/2018/11/Thinking-About-Getting-Into-the-Laundry-Biz-1.jpg
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DTSTART;TZID=America/Chicago:20201118T140000
DTEND;TZID=America/Chicago:20201118T153000
DTSTAMP:20260621T074434
CREATED:20200925T194915Z
LAST-MODIFIED:20200925T194915Z
UID:10000885-1605708000-1605713400@laundryassociation.org
SUMMARY:Valuation of a Laundromat
DESCRIPTION:Placing a market value on self-service laundries is not an exact science and many factors need to be considered when determining how much a given laundry is worth. Valuation must take into consideration how much income the business generates\, the expenses that affect a particular property’s ability to maintain profitability\, the level of competition a facility faces in a given market area and other concerns. During this program\, panelists will discuss the basics of store valuation\, including the factors that value and de-value a laundry. Panelists:\n\n• Brian Brunckhorst\, Owner\, Advantage Laundry\n• Carol Dang\, Elite Business Investments Corp.\n• John Vassiliades\, J. Vassiliades & Company\n\nThe cost to attend this program is $49. Each person who registers will receive a recording of the program.\n[button link=”https://attendee.gotowebinar.com/register/2100760311249586190″ type=”big” newwindow=”yes”] REGISTER HERE[/button] \nPanelist Bios:\n\nJohn Vassiliades John started his career in the coin laundry industry over 40 years ago. In this time\, John has successfully ventured into every aspect of the coin laundry industry. He has been a multiple storeowner\, as well as having worked as a commercial equipment distributor\, manufacturer’s representative\, real estate broker and business broker. As founder and CEO of J. Vassiliades & Company\, John is a licensed business and real estate broker solely responsible for brokering the over 1\,000 coin laundries. He is a former executive director of the Coin Laundry Association and continues to serve as an active CLA member. Also during his tenure at CLA\, Vassiliades shared his broad industry knowledge by authoring one of the industry’s most popular how-to books\, “Today’s Coin Laundry.”\n\nJohn’s professional expertise within the industries of laundromats and small business brokerage has been displayed in the pages of Crain’s\, The Wall Street Journal\, Planet Laundry Magazine (previously named The Journal) and in the book “Today’s Laundromat.”\n\n \n\n \n\n 
URL:https://laundryassociation.org/cla-event/valuation-of-a-laundromat/
LOCATION:GoToWebinar\, IL\, United States
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://laundryassociation.org/wp-content/uploads/2020/09/Valuation_events-calendar-1.jpg
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